After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

Denny’s is tapping a Halloween theme to give kids an extra treat.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

On September 28th a judicial decision was handed down in Google’s favor, a decision impacting the multitudes of businesses that engage in paid search advertising. This decision, believed to be the first United States court ruling of…

How would you spend one-point-six-five billion dollars? That’s the question the owners of YouTube now face after their most impressive sale to the mighty Google. It was less than one week ago, in the wee hours of the 6th, that…

The purchase of YouTube is one of those Internet deals that will be remembered for years to come. It ranks up there with other landmark acquisitions such as Yahoo’s buying Overture, eBay buying PayPal, IAC buying…

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(Philadelphia, PA) PhIMA (http://www.phillyinteractive.org), a newly formed professional association for Philadelphia’s growing interactive marketing community, will host an evening of bowling and networking at Lucky Strike…

New York, NY, October 10, 2006 – Retailers, catalogers, marketers and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting (“BT”) according to eMarketer.

The mobile advertising game got more interesting on Monday when Microsoft and Ingenio, a San Francisco-based company that specializes in delivering pay-per-call ads to mobile device users, announced a deal.