Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…

New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

A new report released by Nielsen titled “The State of the Console” reaffirms that gaming consoles are continuing to get a firm grip on American households. This is hardly surprising given the recent buzz surrounding new…

Compliance = Reputation = Deliverability = Profits:
This week I had the pleasure of attending Marketing Sherpa’s Email Summit in Miami, Florida. I’m always…

The sale of Strategic Data Corp to Fox Interactive got us thinking. In the ad network world, there exist very few companies such as Strategic Data Corp. Publishers like Fox, who focus on content and not technology make…

As we pointed out briefly in this week’s other piece on ad networks, of the new entrants in the ad network space, very few have followed what we call the “search engine” route. The companies in this group have a special…

New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, “Getting Creative with Direct Mail,” and its Platinum Sponsorship of the 29th Annual Caples…

Mission Viejo, CA, March 5th, 2007 – Spectrum Direct today announced the launch of the www.LinkValu.com affiliate network. Previously, Spectrum Direct contained both their traditional insurance…

I Global Direct Media, a private U.S. online marketing company, announced today that it has been successfully acquired by Solo Orbit a leading Internet marketing services…

NEW YORK, NY, February 22, 2007 – The Direct Marketing Association’s (DMA) Quarterly Business Review (QBR) for the fourth quarter (Q4) of 2006 reported the 14th consecutive quarter of positive economic growth, with findings that…