Andrew Byrd

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  AI

  Hey Circle, “Is AI Going to Steal Ad Ops and Rev Ops Jobs?”

  On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op professionals should consider for the near future?

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  Inside the Buy Side

  How Data Curation Cures Publishers’ MFA Sickness: Q&A with Eli Heath, Head of Identity at Lotame

  The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers’ need to explore alternative strategies to ensure brand safety and ad quality through data curation.

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