Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on

No pitches. No retainers. No awards. No wonder EastWest Creative is still a relative secret. Don’t waste your sympathy. This secret is shaping up to be

Milwaukee-based Miller Brewing Co. says it’s “way too early to tell” what will happen to agency assignments following a surprise shakeup last month in

The Gillette Co. put itself on the cutting edge in 1998 and earned accolades in the process by walking away with top honors at the American Marketing

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over

George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground

MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king

I got a late start with my spring cleaning this year, but I really got into it. So much so that, when I was done, I decided to do a little digging in

NEW ZEALAND Kids’s Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a