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Mortgage Lead Gen’s “Strive for 5”
At the dealer where I take my car to be serviced, plain paper printouts adorn the walls reading, “We Strive for Five.” After asking, I learned that the service writers, that is, the one who handles your visit, receives more money if you give…
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The Breaking Point
Reading that the mortgage banking lead generation vertical might be showing increased signs of contraction will worry some people and have others pleased. For those who make their living off the vertical, they see the potential…
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Agencies
Lap Top Design Contest Draws Hundreds of Contestants
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.
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Agencies
Comcast Debuts CD Sampler of Internet Sites
There’s a new kind of premium that helps consumers tame the Internet. It’s a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.
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Agencies
P&I Postscripts
CINGULAR WIRELESS: has been courting Ohioans with a…UNITED AIRLINES: is out with a new…
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Agencies
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.
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Guthy-Renker To Acquire Stake In RealtyTracker
Los Angeles, CA (July 20, 2006) — Guthy-Renker, one of the world’s largest and most respected direct response television companies with sales of more than $1.5 billion per year, announced today a strategic partnership in which…
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SPOTLIGHT ON
– Find out how Tanya got her start in the industry
– Find out about BlinkAds
– Learn where Tanya thinks the industry is heading -
Topix, ShopLocal Offer Local Online Ads
Local news aggregator, Topix.net, and ShopLocal.com have teamed up to offer a way for big and small brands to advertise to specific localities online using a ZIP code-based system…
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Health Search Engines Wanted
According to JupiterResearch, 71% of online consumers run queries through search engines in order to find answers to health-related questions, but only 16% of them find the information they want. This seems to indicate that there…
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