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AgenciesMorris the Cat Gives Adoption Tour a Second Life9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months. 
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Gillette’s Venus Brand to Auction Mariah Carey’s “Legs”Venus, the female shaving brand, is set to auction off a pair of Mariah Carey look-alike legs. 
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AgenciesFormer Blockbuster Marketing Executive Joins Applebee’s As CMOApplebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9. 
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AgenciesVW Puts NBA All-Stars Behind the WheelThe NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course? 
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AgenciesCoaches Association Signs Sampling PactHigh school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association. 
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Google Presently on the Attack While Mobile Foes LoomIn the midst of all its other morsels of juicy happenings, Google has inadvertently (or cunningly) reminded the Web of its seemingly inevitable dive into the office productivity suite realm. This time it’s a presentation product… 
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Jessica Simpson Sold Me a PizzaIt’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust… 
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Fair Weathered Pixel PracticesIf it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user… 
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Mobile Marketing Sees Increased ParticipationConsumers, and younger people in particular, are increasing their interest and participation in mobile marketing campaigns, according to the Mobile Marketing Association (MMA). 
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Consumers Too Careless OnlineTwo separate studies released earlier this week came to the same conclusion: Web users are too casual and absentminded when it comes to their personal security online. 
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