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  • Wazap Headed Stateside

    Don’t look now, but another search engine with a specific target audience is looking to make its way into the U.S. market.

  • Google, Yahoo Gain Ground in December

    According to the most recent numbers released on Monday by comScore Networks, Google and Yahoo were the only two of the five top search engines to gain ground in December 2006. Microsoft, Ask, and Time Warner all fell a…

  • Focus on Affiliate Summit West 2007

    The stratospheric rise of the Affiliate Summit series of tradeshows is no secret in the industry. I remember attending my first Affiliate Summit a few years ago and I was struck in particular by two things: (1) I had never seen such a high…

  • In Support of User-Generated

    In 1979, a British Band named The Buggles released a song that almost all reading have heard at some point in their lives. Chances are most people haven’t seen the video, which is slightly ironic considering its status as the first…

  • Birth of a Marketplace

    To balance out this week’s Digital Thoughts, where we look at the incredibly non-direct marketing world of MySpace and YouTube, in this week’s Trends Report, we focus closer to our roots by looking at a company that has come a…

  • Site Age in Rankings – The New Toolbar PageRank (in a bad way)

    No, I don’t mean it’s the new “most important” component of the Google algorithm. I mean it’s the one that probably isn’t that important but causes people to OBSESS. Just like toolbar PageRank has done for years.

  • Personal Service and Privacy

    According to a new survey called “Personalization Survey” released by ChoiceStream, it seems that consumers are warming up to the idea of exchanging personal information for an enhanced, more personal…

  • E-Mail Sites Losing Their Allure to Advertisers

    New numbers released by Nielsen//NetRatings AdRelevance show that e-mail sites received 44.2% of online display ads in December 2006. This number shows a noticeable decline from November’s 47.5% and October’s 51.1%.

  • Agencies

    MTV and Maybelline Launch Education Contest

    MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education.

  • Advario Developers and Partners Summit

    You are cordially invited to attend the Advario Developers and Partners Summit, January 13th through the 15th, 2007 in Santa Barbara California and via the World Wide Web. This summit is being held for publishers, developers…