According to iMedia Connections, marketers in the U.S. appear to be eyeing strategies that offer more measurable results.

While Microsoft’s Internet Explorer Web browser still has a strong hold on its leadership position in the traditional browser market, Apple’s Safari mobile browser has an even stronger grip on its top position in that market.

The current, at least our current, interest in the flog space has meant coverage on one of our other favorite sectors. Interestingly and perhaps not surprisingly, the future of the flogs will probably mirror that of the ringtone space. It begins…

The first thing your customer sees of your mailing is the subject line. It is what entices them to open or simply delete the email. The subject line can make or break the offer.

Nobody likes to be the bearer of bad news. Shocking news, yes, but bad news no. While it might be true, bad news causes anyone to come away feeling hopeless. They feel lost in a system and problem greater than…

The most recent MessageLabs Intelligence report showed that the e-mail spam rate declined slightly in February compared to the previous month, while the phishing rate saw a small increase.

The implications of the precipitous downturn in the U.S. economy for the Internet are many, and include a general boost in traffic for online career development Web sites, according to recent figures released by Nielsen Online.

Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.

Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking

Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers