The Association of Promotion Marketing Agencies (APMA) has changed its name to the Marketing Agencies Association (MAA). “Our members mostly have created agencies that have moved beyond the disciplinary biases of the past to become the media-neutral, tactically flexible, results-focused strategic partners that today’s clients need,” explained Iain Ferguson, CEO of Euro RSCG Marketing Services and outgoing president of the 85-member association. The MAA has now opened its ranks to direct, event and integrated marketing agencies.
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