American Student List, Student Marketing Group Drop Actions

A lawsuit between two list companies, and arbitration proceedings over a key executive’s termination, were resolved with all claims of wrongdoing dropped, and with neither party making an admission of liability.

American Student List Company, Inc., Mineola, NY, and Student Marketing Group have “withdrawn all of their respective claims of wrongdoing,” according to a jointly released statement. ASL filed suit on April 30 against former executive vice president Jan Stumacher, alleging that he and his companies, Student Marketing Group Inc. and Rhina International Direct Inc. marketed names compiled by ASL.

At the time, counsel for ASL alleged that lists sold by Student Marketing Group contained decoy names (names coded to show they are unique to ASL) that American Student List seeds into its list. ASL felt the presence of those decoy names in Student Marketing Group lists provided evidence that the list originated from ASL.

When the suit was filed, Stumacher and ASL had been engaged in arbitration proceedings over Stumacher’s termination from ASL in February 1997.

“We are delighted on the resolution of the litigation,” said Stumacher. “I am looking forward to competing with American Student List Company.”

Marty Lerner, president of ASL, reiterated that the parties had resolved all their differences, but that the strict non-disclosure clause of the settlement prohibited him from commenting further.