The Alzheimer’s Association will roll out a $20 million rebranding effort early next year, with $15 million of that budget devoted to direct marketing.
Rapp Collins Worldwide will handle the direct marketing portion of the campaign. The Omnicom Group will work with sister Omnicom divisions Porter Novelli International, which will handle public relations, and Changing Our World, which will provide fundraising support.
The direct marketing had previously been handled by Thompson Habib Denison, an agency that specializes in fundraising for voluntary health organizations such as the Alzheimer’s Association.
Network
