AFL & Army’s Boot-Camp Begins

Posted on by Chief Marketer Staff

The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education.

To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High School, located just outside of Dallas, where more than 300 students participated.

Through the program, AFL players and coaches and U.S. Army battalion officials speak with students at local high schools during gym classes about the importance of physical education. Students also participate in AFL flag-football scrimmages. Autograph signings and raffles for AFL memorabilia are also part of the program.

“The Boot Camp program is a key component to tying national awareness with local integration,” said Glenn Horine, AFL Properties executive VP, in a statement. “Our positive track record with the U.S. Army is testimony to our sport and the loyalty fans have toward our partners.”

The events will also be conducted at high schools in Chicago, Los Angeles, New York and Tampa.

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