We spoke with Morgan Stanley CMO Allice Milligan last week, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers and innovative partnerships at the finance company. This week we’re bringing you part two of our discussion, which covers the brand's social media strategies, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Consumers have come to expect highly-tailored campaigns and advertisements that resonate with their preferences. But that personalization comes with its own set of challenges and responsibilities for marketers, who must strike a balance between leveraging the consumer data needed to craft compelling, personalized marketing campaigns while respecting the privacy of the individuals behind the data. Our columnist outlines eight ways to help marketers navigate this privacy-personalization paradox.

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here’s a look at the bulk email changes, how will they impact deliverability and how to ensure your marketing emails comply.

Lastly, the lines between marketing and communications functions continue to blur in 2024. In a conversation with Mastercard's Chief Marketing and Communications Officer, Raja Rajamannar—an executive who leads both, in one of the world’s most recognized brands—the marketing chief sheds light on how the two disciplines overlap, integrate and collaborate.

Until next week,

Kaylee Hultgren
Content Director
Chief Marketer

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