Year: 2025
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Cynsiders
Have a Little Faith
Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video. Justin Rosenblatt, Wonder Project’s Head of Global Television, talks about the value of faith programming – in more ways than one. Would you say faith is a genre of programming? No, I would think about it differently. Faith is a […]
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B-to-B Events
As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement
It wasn’t too long ago that social media influencers weren’t even considered media at trade shows and had a hard time getting press passes. Now its crucial to connect influencers and exhibitors, and the National Hardware Show, taking place March 18-19 in Las Vegas, is doing exactly that with its new NHS Influencer Summit. Building […]
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B-to-B Events
Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate
“Last night was… not exactly legal,” read a sticker placed on the mirrors in bathrooms at the Mandalay Bay Convention Center during SuperZoo 2024. Trippy images from a wild night on the town, such as dogs getting chased by a police car down the Las Vegas Strip along with portraits of the team members as […]
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Online Advertising
Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization
Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.
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Social
Social, BNPL Apps Rival Search Engines for Product Discovery
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”
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AI
Countering a Deepfake Attack: Three Best Practices for Marketers
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.
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Corporate Social Responsibility
How To Tackle Successful DEI PR Amidst Political Pushback
In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.
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B-to-B Events
Three Ways Siemens Leverages Data for High-Performance Exhibits
How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freeman’s A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The exhibits were […]
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Cynsiders
Personas Are Back. This Time, They Actually Work
By Noah Kershaw, Head of Product, Kip at Kepler Since personalization is important to marketers, it is important to rely on the most updated demographic information— age range, income bracket, and broad interests that inform real consumer behavior. Personas (data-driven audience profiles that represent key customer segments based on behaviors, interests, and needs) were […]
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CTV Roundup
What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.
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