Month: March 2014
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The New Customer First, Prospect Second Mindset
CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.
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Mobile
4 Market Leaders with the Courage to Embrace Technology
This report on four market leaders includes case studies each with advice for other marketers to follow.
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Agencies
Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day
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Acquisition
Making Sense of Lead Gen Metrics and Your True ROI
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
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Acquisition
More Quality Leads Needed in Education Market
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
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Technology Tools for Streamlining Online Marketing
Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.
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Agencies
Sports and Loyalty Marketing Help Papa John’s Bring in the Dough
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.
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Data & Analytics
Retail Retargeting in Email on the Rise
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
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Agencies
Use All Five Senses in B2B Marketing
Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.
