Month: December 2013
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Who’s In, Who’s Out for Super Bowl Sunday
Here’s a brief on what to expect on Super Bowl Sunday from the NYT’s Stuart Elliott.
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Agencies
Macy’s New Line, and Spokesperson, Targets Hispanics
Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.
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Agencies
The Pop-up Shops Broker
An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.
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Social
How to Earn Customers on Social Media
Six tips modernizing ways to earn customers on social media.
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Agencies
Creating a Narrative Through Agile Marketing
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
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Agencies
Marketing Tech Investments to Watch in 2014
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
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Agencies
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Agencies
Consumer Packaged Goods Creative Showdown: Slideshow
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
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Agencies
Talking Turkey: Thanksgiving Retail Round-Up
While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.
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