Month: June 2013

• QSR/Casual-Dining Mobile Campaigns Using Location Targeting: 2X the CTR, 3X the Foot Traffic

  According to a recent report from location-based mobile advertising firm Verve Mobile, about 7 in 10 mobile campaigns from quick-service restaurants (QSR) and casual-dining brands used location-based targeting. These campaigns performed two times better than mobile campaigns that didn’t leverage location targeting. According to Verve’s report, “State of the Market: Location Powered Mobile Advertising,” which […]

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  Agencies

  Chief Marketer Listline June 3

  Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

• How to Create Your First Facebook Ad Campaign in 4 Steps

  If your business wants to dip its toe in the Facebook ad pool for the first time ever, it’s important to get a grasp of the types of Facebook Ads (right column, paired with news, social actions) and Sponsored Stories (in the News Feed, on the right side of the home page) that are available. […]

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  Agencies

  Not Your Normal Data: The Impact of the Outlier

  Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.