March 2013 - Page 4 of 11 - Chief Marketer

LeadsCon: The 10 Most Notable Slides From ‘Does Facebook Advertising Work for Lead-Gen Buyers?’

LeadsCon, a conference for all parties involved in the multifaceted world of lead generation, just finished its West Coast show in Las Vegas, which took place March 18-20. The first day of the event was dedicated to the Buyers Summit, offering a full plate of information exclusively for those in the business of buying and […]

How the ‘Keep it Simple’ Rule Can Help Sales and Marketing Efforts

By Gary Brooks, CMO of Cortera

Leading transcendentalist Henry David Thoreau once said, “Simplify, Simplify, Simplify!

Data & Analytics

Stop Survey Fatigue: Listen to Customers Without Driving Them Away

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

The CMO: Education is the Key to Change

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

Build Your Own Revenue Marketing

Leads360 Launches Revolutionary New Intelligent Sales Automation Features

Performance-Based Distribution and Lead Scoring Help Businesses Harness Big Data to Dramatically Increase Sales Performance

Taking B2B Trade Shows on the Road

Mobile road shows are one way B2B marketers can get their brand in front of audiences in a controlled environment.

Data & Analytics

Social Helps Raytheon Build B2G relationships

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

Attracting Talented Employees Takes on New Urgency: Q&A

Experiential marketing agency All Terrain recently hired a senior manager of talent management, Karen Curran, to acquire, develop and retain top talent.

Agencies