Topic

Month: February 2013

  • The Benefits of Facebook Offers

    Nearly 42 million unique users claimed Facebook Offers since its launch last year, according to COO Sheryl Sandberg during the company’s recent fourth-quarter earnings call. In October, Facebook revealed that 75 percent of offers claimed on its social network happened as a result of a user seeing a story in their news feed about a […]

  • 3 Common Email Marketing Mistakes to Avoid: Sources, Links, Time

    Elizabeth Yin is CEO of LaunchBit. She and her friends launched Email Newsletter Report Card, which grades email marketing campaigns in five categories and churns out results in the form of an infographic. During the course of grading her own newsletters through the system, Yin has seen three common issues: 1)

  • Agencies

    Shifting Your Brand to an Omnichannel Perspective

    Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

  • Agencies

    Top 5 Reasons Why Digital Marketing is Essential in 2013

    No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

  • Too Many Members Force Stonyfield to End Loyalty Program

    Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.

  • Q&A With Brainshark: The Value of Video Presentations for Demand and Lead Gen

    Brainshark isn’t a fictional supervillain, the sequel to the goofy sci-fi thriller “Deep Blue Sea” or a term you need to look up on Urban Dictionary. It’s a company that gives businesses and marketers fresh ways to create, deliver and use online and mobile video presentations. While there are other presentation-based websites that give marketers […]

  • Agencies

    Managing the Buyer’s Journey Through Multiple Touchpoints

    Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

  • Infographic: How to Use Text Messages to Win Love, Leads and Revenue

    Leads360, a lead-management software company, has put together a timely infographic about love. More specifically, the company offers an overview of how to best use text messages to win love, leads and revenue in the sales process. It’s based on the Leads360’s recent study, “Text Messaging for Better Sales Conversion,” which found that sending text […]

  • How to Use Schema Markups to Improve SEO for Your Websites

    If you’re a marketer or webmaster who has yet to dig into what schemas are, you could be missing out on clicks and other benefits. Schemas are HTML tags that webmasters can use to mark up their pages in special ways recognized by major search engines. “On-page markup enables search engines to understand the information […]

  • B2B Marketers Get the Most Leads From Third-Party Lead Generators

    According to a recent survey from Eloqua, CMO.com and Software Advice, B2B marketers indicate that third-party lead generators yield the highest volume of leads, followed by search engine advertising and in-house email marketing. The survey found that 34 percent of B2B marketers around the world say third-party lead originators produce a high quantity of leads, […]