Month: February 2012

• Herschell Gordon Lewis

  Copywriting guru Herschell Gordon Lewis is a regular columnist for Multichannel Merchant and wrote the "Curmudgeon at Large" column for Direct.

• Gordon Plutsky

  Gordon Plutsky is the director of marketing and research at King Fish Media.

• David Danzinger

  David Danziger is director of data and targeting products at Acxiom Corporation.

• Chris DeMartine

  Chris DeMartine is the director of business development for NextMark.

• Carol Lustig

  Carol Lustig is CMO of Media1/Headstrong Media.

• Barry Kirk

  Barry Kirk is the solution vice president – consumer loyalty for Maritz Loyalty Marketing.

• Arthur Middleton Hughes

  Arthur Hughes is the founder of the Database Marketing Institute.

• Social Media/ Social Networks
• Agencies

  Four Tips for Structuring Employee Incentive Programs

  Four tips to help companies structure effective incentive programs.

• Agencies

  Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey

  Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.