Topic
Month: February 2012
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Super Bowl Watchers to Break Spending, Viewing Records on Sunday
For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high
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Agencies
Deciding Between Compiled and Response Lists
It’s an age old question for marketers: When is it appropriate to use compiled data or response data?
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Some Super Bowl Advertisers’ Sites Are In Danger Of Crashes
Marketers buying time during the Super Bowl broadcast face challenges in determining the return on investment of their spots. They