Topic
Month: February 2012
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Agencies
Chief Marketer Listline February 13
New lists featured this week include ReachBase Meeting Planners Masterfile and TheStreet.com Postal Membership File.
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Agencies
UPS Up to Some Very Old Tricks
It seems like everything old is new again at United Parcel Service .
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Agencies
Facebook IPO Will Draw Attention To Social Media Data Practices
Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.
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Agencies
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.