Topic

Month: November 2011

  • Agencies

    Top Three Promotional Trends for 2012: Mobile, Segmentation, Demand for Data

    2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.

  • Agencies

    How Text Lists Will Affect the Presidential Campaign

    It is no surprise both list brokers and marketers are gearing up for the 2012 Election. Donor and voter lists are being evaluated as marketers prepare to get the word out for political parties and hopeful candidates. Will text messaging be part of the mix?

  • Agencies

    B2B, Consumer List Prices Falling: Worldata

    Prices for many categories of lists continue to drop from last year’s levels as a result of the overall economy and other factors, according to Worldata’s just-released Fall 2011 List Price Index.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Men Are More Engaged in Online Social Shopping Activities Than Women

    Performics recently released its “Social Shopping Study: Participant Behaviors & Preferences on Social, Shopping and Deal Sites.: Contrary to popular belief, the study found that men more frequently take part in shopping activities via social networks, shopping sites and deal sites than women do. However…

  • Digital Video Advertising to Increase by 25% This Year, But Barriers Remain

    In its 2011 Advertiser Intelligence Report titled “Digital Video Advertising: Removing Barriers Equals Greater Opportunities,” Casale Media shares the findings of research conducted by Advertiser Perceptions in October that got responses from more than 150 media buyers, managers and planners at…

  • 10 Tips for Online Marketers This Holiday Season

    Marin Software recently shared a white paper titled “The Online Marketer’s Guide for the Holidays: Ten Tips for a Successful 2011.” It aims to put the 2010 holiday season into perspective and offer best practices for the 2011 holiday season.

  • Affiliate 2.0

    Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds…

  • Fashion and Performance Marketing. Who Knew?

    A little over a month ago during Daily Deal Summit West, Brian Lee took the stage for a fireside chat. For those in the LA startup scene, Brian has taken on almost cult like status. Not many people have had the success to disrupt an industry and create a…

  • Mid-Roll Video Ads Boast the Highest Completion Rates

    Auditude released its “Auditude Video Monetization” report, which looked into how content type, length of video stream, ad format and placement affect viewers’ response to video ads. The company researched a sample of more than 11 billion ad impressions through its video ad serving platform.