Month: November 2011
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Agencies
Black Friday Round-Up: More DMers Connect With Shoppers via Mobile, Social
Midnight store openings may get the most press, but direct marketers claimed their share of Black Friday dollars, thanks in large part to mobile and social initiatives.
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Digital
The Missed Opportunity of Branded “How To” Video Marketing
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …
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Data & Analytics
Marketers Increase Email Use On Black Friday
Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.
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Digital Marketing Spending Increasing Across All Channels: Survey
Spending in social, mobile and data analytics is steadily increasing. But don’t count out the established digital tools like email, paid search and SEO: Traditional digital channels will continue to dominate retailer marketing budgets, according to a recent survey of 110 retailers conducted by the e-tailing group.
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Agencies
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
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Agencies
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.
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Agencies
A Chat with Wonder Bread’s Brand Manager about its 7Wonders Tour
Wonder Bread’s brand manager talks about its cause marketing promotion that, “7Wonders of the USA Teacher Tour” promotion, that drew more than 3,000 nominations.
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Chief Marketer Listline November 28
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
What Will Lists Cost Next Year?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What do you expect to happen with list prices next year?
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Dare to Ignore Market Research and Trust Social Data
As marketers, we strive to listen to customers and put them at the center of every decision. So we spend billions on market research, focus groups, and business intelligence systems. But we still aren’t much closer to understanding what our customers …