Month: October 2011

• Agencies

  Rethinking Rebates Over Price Cuts

  Rebates are the most effective way to drive sales without resorting to permanent price reductions.

• September 2011 Greatest Hits

  In case you missed them, the following articles ranked among the top 10 most widely read on PROMO during the month of September. Print them out to read on the train ride home or pass them along to colleagues.

• Agencies

  Kraft Kicks Off New Season of Pro Award Winning “Huddle for Hunger”

  The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.

• Agencies

  Marketers Fall Down In Making Case For Gathering Personal Information: Study

  Can’t fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from LoyaltyOne.

• Data & Analytics

  Email is StubHub’s Ticket to Cut Through the Noise

  So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

• Data & Analytics

  Email Watch: Happy Birthday to Me

  I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …

• Agencies

  Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion

  Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.

• Agencies

  Chrysler Scavenger Hunt Drives 1 Million YouTube Views

  Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

• Email

  Morton’s Has a Stake in CRM-Based Marketing Approach

  An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.

• Using Call Centers to Qualify Online Leads

  An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues from existing programs.