Month: July 2011

• Chief Marketer Listline July 11

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Data & Analytics

  B-to-B Data, Automation Benefits Available For Marketers Willing To Do Legwork

  Bernice Grossman has a message for business-to-business marketers starting to explore the mobile and social media channels: Slow down, and review some fundamental data opportunities which are largely being overlooked.

• Agencies

  CRM Special Report: Social and Mobile Move Loyalty Beyond Points

  There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks.

  But that said, there is at least one significant difference when it comes to loyalty marketing.

• Agencies

  Now is the Time to Survey Your Customers

  What you are selling isn’t nearly as important as fully understanding who you are now selling it to and who you could target to sell it to in the future.

• Google Chrome: 20% of the Global Browser Market

  According to the latest figures from StatCounter, Google’s Chrome browser grabbed a fifth of the global market in June.

• Email and Text Messages Are Most Popular Drivers of Purchases

  A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.

• Blogs Get Most Views on Mondays, Most Comments on Saturdays

  A recent roundup of information put together by KISSmetrics highlights the significance of timing for blogs. Among the information included are the pros and cons of posting during high-activity hours and low-activity hours, along with when blogs gets the most views, comments and links.

• Week in review

  Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

• Righting the Ship

  As compelling as it is to follow-up on Google’s +1 or Facebook’s latest partnership with Skype, offering, in writing about those unfortunate but all too common scenarios where companies with a seemingly insurmountable lead take the never planned or expected left towards the road, it became hard to think about anything else. The Sinking Ship needs a little closure.

• The Sinking Ship

  Thanks to Hollywood, hundreds of millions of people had the chance to experience what life might have been like on the Titanic – grand, opulent, classist, and doomed. It was also full of notions that are both chivalrous and antiquated with how people might react today.