Month: July 2011

• The Week in Review

  Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

• One in Four Smartphone Owners Mostly Go Online Using Their Phones

  According to numbers from a recent survey from the Pew Internet Project, more than a third of American adults own smartphones, and one in four of them go online mostly using their smartphones instead of their computers.

• Agencies

  Points And Rewards, Not Discounts, Central to Club Yogi Rewards

  Whether Club Yogi Rewards, a two-year-old loyalty program which rewards campsite visitors, is smarter than the average bear remains unproven. But it’s definitely smarter than the average discount program, especially Club Yogi, the one it replaced in April 2009.

• Email

  In Email, Breaking Up is Easy to Do for Consumers

  Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.

• Social

  Enewsletters Help Lifetime Build Mom Site Audience

  A+E Networks is using weekly email newsletters to help support the recently relaunched Lifetime Moms website.

• News Brief-Valpak Puts QR Codes In/On Envelopes

  VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months.

• Agencies

  Sun Life Gains a Foothold with Sponsorships

  Sun Life Financial’s marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.

• Agencies

  Healthy Food Marketers Shift from What’s Left Out to What’s Left In

  Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.

• Agencies

  Pros and Cons of Retail Sampling

  We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

• Agencies

  Canadian Wildlife Fed Goes Green, Cuts Back on Direct Mail

  The Canadian Wildlife Federation has begun cutting its direct mail fundraising volume by nearly 10% and increasing its targeting efforts, as part of an overall efforts become more environmentally responsible and cut costs.