Month: July 2011

• Agencies

  Transform Your Customer Database Into a Goldmine

  From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it became clear that such a process was for all intents and purposes impossible, the practice faded from the scene. However, the perception that something of limited value can be repurposed in such a way that it can exponentially increase its value remains alive and well. In this instance, call it alchemy in the form of the customer database.

• Email

  Email Helps Pet Camp Connect With Customers

  San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.

• Email

  Email List Rental: Why You Need to Know Where Your Names Have Been

  How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands “freewill opt-in” and CAN-SPAM compliance the same way that you do?

• Agencies

  News Brief: NBA and Sprite

  NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”

• Agencies

  Ocean Spray’s Summer Calendar

  Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

• What You Need From a Database Today

  In 2011, marketers have many new channels in which to sell their wares, engage consumers and convey their brand messages. And with these new channels come a plethora of new platforms and data sources.

• Chief Marketer Listline July 18

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Five Tips for Using Tablets

  The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.

• Agencies

  Datacard Quality Going Up: NextMark

  Sixteen list management companies reported double-digit improvements in datacard quality over the first quarter, according to NextMark Inc.’s just-released second quarter datacard quality report.

• Agencies

  Broker Roundtable: Holiday 2011 Outlook

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year?