Topic

Month: May 2011

  • Digital

    How to Tell If Your Ecommerce Video Is Driving ROI

    Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion

  • Digital

    How to Heal Your Site after Google’s Panda Update

    Google’s recent algorithm updates may spell search danger for lots of Web sites beyond “content farms”

  • Agencies

    Email And The Chinese Market: One Billion Opportunities, One Billion Potential Pitfalls

    There’s a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic.

    Failure.

    To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn’t have ready access to credit cards. In China credit cards are relatively new…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Mobile Video Advertising Rose 36% in Q1 2011

    According to the latest figures from Rhythm NewMedia, a mobile video ad network, mobile video advertising surged by 36 percent in the first quarter of 2011, with in-stream video ads outperforming all other video units.

  • Mobile Marketing: $56.5 Billion by 2015

    According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.

  • The Average Consumer Will Spent $140.73 on Mother’s Day Gifts in 2011

    Mothers will get noticeably more love this year, according to a forecast from the National Retail Federation. The NRF expects total spending to surpass $16 billion this year.

  • MARC PORCELLI IS NAMED GENERAL MANAGER OF MUNDO MEDIA

    Toronto – April 21, 2011 “MUNDO Media today announced that ad network veteran Marc Porcelli has joined as its new General Manager. Porcelli’s years of experience as a publisher and affiliate will take the firm to the next level. MUNDO Media is a performance-based…

  • Daily Deal Businesses’ Secret Weapon – Merchant Acquisition Metrics

    When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that – the media spend. Customer acquisition comes in two parts, though – the end user and the…

  • CPA Network. No. CPC!

    Performance marketing has always been about that, performance, which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of…