Month: May 2011

• Daily Deal Businesses’ Secret Weapon – Merchant Acquisition Metrics

  When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that – the media spend. Customer acquisition comes in two parts, though – the end user and the…

• Agencies

  Corbett: PRC Report Created Difficult Circumstances

  At the 2011 National Postal Forum in San Diego, Joseph Corbett, CFO of the U.S. Postal Service discuss issues relevant to catalogers.

• Agencies

  Search Tips: How You Can Reach a Shifting B-to-B Mindset

  While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives

• Agencies

  Virtual Events Bring Life to Compuware Marketing Strategy

  While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

• Agencies

  Email and Social Powers Daily Deal Sites

  For many daily deal sites, email is the force driving sales and consumer interest.

• Email

  Online Trust Alliance Forms Data Security Framework

  The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets.

• Agencies

  Offering 300,000 Prize Miles Tips Players to Other AA Services

  The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing.

• Agencies

  Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event

  A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.

• Mobile

  Mobile Effort Feeds Separate Database for K&G Fashion Superstore

  Here’s a sign of the times: K&G Fashion Superstore’s loyalty program has captured physical and e-mail addresses since 2007. But when the retailer implemented a new point-of-sale system in 2010, its marketing executives knew mobile had to be priority.

• Agencies

  Talk to the Hand Raisers

  With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.