Month: April 2011
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Social
Kenmore Looks to Get Moms Talking with Blogger Campaign
Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites
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Agencies
Quick Response Codes Bring Diners Back To Fire + Ice
Some businesses can survive with a once-a-year customer visit pattern. Swimwear vendors and Christmas tree sellers come to mind.
Restaurants have a harder go of it.
“We were considered a destination restaurant,” says Rafael Barbosa, marketing manager for Fire + Ice, a small chain of grilled-at-your-table eateries. “Bachelorette parties, birthdays. We weren’t considered a restaurant you would go to every week, or twice a week.”
As it happened, even as little as twice a month would have been an improvement.
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Email
Sense of Urgency–Or Sense of Confusion?
No matter what your marketing medium of choice is today
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Email
Indianapolis Indians Hit Home Run With Email
The Indianapolis Indians have increased online ticket sales 64% so far over last season, thanks in large part to an email campaign with an over 30% open rate.
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Agencies
Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.
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Email
More Marketers Using Email for Prospecting: Survey
Eighty-five percent of respondents to this year’s annual Chief Marketer Lead Generation Survey plan to use email in 2011 as a prospecting tool, compared to 80.2% in 2010.
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Agencies
Kraft Talks Cheese, Communities and ROI
Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.
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Agencies
Chief Marketer Listline April 11
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Mobile
Motherhood Sends Moms to Smartphones: Study
More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child
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Mobile
Chicago Bulls Score with On-Demand SMS Game Updates
As many guys will admit, getting game score updates pushed to a smartphone is one of the main reasons for owning the device. By downloading an app such as