Month: April 2011

• Agencies

  Live Events: Are B-to-B Marketers on the Road Again?

  After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

• The Week in Review

  Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

• Too Taboo to Talk Tatto?

  As is often the case around the time of a trade show, sometimes the biggest news happens outside of the event and not on its stages. That seems apt in this case, where before ad:tech San Francisco opened, it became known that one of the conference’s…

• The Startup Dilemma

  Every time we head to San Francisco, we can’t help but think about the start-up scene. Where as Los Angeles is dominated by the entertainment industry and New York by finance, outside of the ever-present homeless population, the Bay Area oozes…

• US Search Marketing Grew 17%, Facebook CPCs Grew 40% in Q1 2011

  The U.S. search marketing sector grew as expected in the first quarter of 2011, according to Efficient Frontier. Among the important trends to highlight were the growing demand for Facebook’s ad products and the rapid expansion of…

• Global Mobile Advertising: $3.3 Billion in 2011

  A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year’s…

• Nearly 60% of Marketers Use Social Media for 6+ Hours Per Week

  The “2011 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” from Social Media Examiner, shares gobs of insights into how marketers are using social media and what their future plans with social media are. Among the findings was that the majority of…

• Bing-Powered Search Grabs 30% of the US Market

  According to the latest numbers from Experian Hitwise, Bing-powered search grabbed more than 30 percent of U.S. searches conducted in March. Google was the only major search engine to lose month-over-month market…

• Agencies

  Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village

  Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.

• Agencies

  Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

  Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them