Month: March 2011

• Tips to Complete the PRO Awards Entry Form

  Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be understated to ensure the best outcome for your work. To that end, PROMO has developed these guidelines to assist you in the process.

• Agencies

  OnStar Offers Car Giveaway with Push-button Ease

  OnStar’s in-vehicle service is channel for sweepstakes to reactivate former users

• Boot Barn Finds If You Rebuild Site They Will Come

  The morning after Western apparel marketer Boot Barn ran a series of post-Thanksgiving “door buster” sales on its Web site, director of e-commerce Dave Gusick visited his pick-and-pack operations center.

  Upon entering the warehouse, Gusick saw boxes of orders piled up to the ceiling. The warehouse manager cornered Gusick and greeted him with “We have to talk.”

• Hell Hath No Fury Like a Brand Champion Scorned

  No doubt, word-of-mouth marketing has become a key component of the marketing mix. As we know it is an ever more important interaction among consumers. For brands, listening, transparency and evaluating ROI are among six ways to keep people talking and convert consumers to brand advocates. However, as we also know, negative comments can be difficult to tamp down.

• Agencies

  Why Near East Chose Seattle for its First Vehicle Tour

  Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.

• Email

  Let Customers’ Email Preferences Be Your Guide

  Want to get your email messages into your customers’ inboxes, and more importantly, read? Then let their personal preferences inform your email strategy and deliver content they can use.

• Email

  Improving Email Subscriber Targeting With Triggered Messages

  Given the typical company’s resource constraints, marketers must use triggered and sequenced messages that utilize existing segmentation schemes. Welcome campaigns are one example of a sequenced campaign.

• Chief Marketer Listline March 21

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Millennials Slower To Take Advantage Of Retail Loyalty Programs

  Millennials—consumers born roughly between 1982 and 2000, depending on which definition is used—sign up for fewer such schemes, and are more likely to be dissatisfied with them, according to research from ACI Worldwide.

• Agencies

  Spring Cleaning Your Customer Database

  My company recently launched a new website for one of our divisions. Within the tools section is the ability for customers to subscribe to our email newsletters. Getting these requests has been eye opening.