Month: February 2011

• Chief Marketer Listline February 7

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Email

  SnagAJob.com Snags Back Inactive Email Subscribers

  Knowing that you should establish an email win-back program is quite different from knowing how to establish said program. SnagAJob.com’s recent test, which generated a 10% response among inactive subscribers, shows one way of setting up a successful retention campaign.

• Agencies

  Microsoft Triples Response Rates via Database Marketing

  A new database marketing model has helped Microsoft lift prospecting email and telemarketing response rates by as much as 300%.

• Agencies

  Five Keys to Mobile-Ready Email Design

  We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can those viewing them on computers.

• Email

  Nine Ways to Get Customers to Fall in Love with Your Email Marketing

  When it comes to email marketing, the last thing you need is for your customers to take you for granted. Here are nine ways to connect with your subscribers through every stage of the relationship

• Agencies

  Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study

  According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season

• If Content Isn’t King, What Is?

  If we think back to some of the endearing trends of the internet age, one that has come and gone and perhaps come again says content is king. When someone asks for advice when starting an online site, that’s what most…

• Shameless LeadsCon Plug: Lead Vs. Brand

  We’ve reached the halfway point of the shameless plugs. This week mark’s the three-and-a-half week countdown towards the March 1st and 2nd event. Haven’t booked your ticket yet? That’s ok. The percentage…

• Beyond Commerce, Inc. Announces the Launch of AdJuice.com

  Beyond Commerce, Inc. Announces the Launch of AdJuice.com, Entering the Groupon Marketplace

• Quickie Marketing, Inc. Is The New Leader In Removing Spam Traps

  With over 30 subscribers and growing, Quickie Marketing, Inc. has earned their name as the leading “List Hygienist” and has helped scores of email marketers save ESP relationships, and/or servers.