Topic

Month: February 2011

  • Social

    He Said What! Using Social Listening Tools

    It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.

  • Agencies

    Breaking Into the Lucrative Government Market

    Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.

  • Agencies

    Finding the Right Multichannel Mix

    It is no longer appropriate to try and funnel the consumer into the purchase channel you favor. It is imperative to interact with them in the manner they prefer.

  • Mobile

    Protect Your Text Campaign with Dedicated Short Codes

    Most companies that market via text messaging opt to work with an SMS service provider. Before you select a service provider, though, you need to understand how short codes work

  • Agencies

    Credit Cards Mailings Expected to Rebound

    Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.

  • Agencies

    Golfsmith Sets Up “White Out” Street Promotion in New York

    As if New York hasn’t had enough snow this year, Golfsmith is hoping for more, specifically on Feb. 15.

    That day, Golfsmith and TaylorMade-adidas Golf Co. are holding the “White Out” in-store—and in-the-street—promotion.

  • Tris3ct/GMR

    TRIS3CT has hired Kevin Gilbert as chief strategy officer. GMR opens office in Singapore.

  • Agencies

    Tending to Toilet Tissue Turf: Cottonelle Q&A

    Toilet tissue is not something people tend to spend a lot of time thinking about. Many shoppers just grab a familiar-looking package off the shelf and toss it in their carts, and because price promotions are so common, there is not a lot of brand loyalty. Cottonelle senior brand manager John Stanwood talks to PROMO about the $9 billion product category and why it’s so challenging for marketers.

  • Social

    Social Media, the 19-Year-Old Dude Rule, and the “Humanization of Business”

    Businesses in general are about to undergo what dogs experienced 50 years ago: “the verge of the humanization of business,” according to social media and ecommerce consultant Gary Vaynerchuk

  • Agencies

    Broker Roundtable: Describe Your Most Difficult List Order

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What was the most difficult list you represented or the toughest order you tried to fill in 2010?