Month: December 2010

• Broker Roundtable: Will a new Postmaster General change anything at the USPS?

  This week’s question: Will the presence of a new Postmaster General change anything? Does anybody expect any dramatic difference from how the USPS was under Jack Potter?

• Agencies

  First Step in Monetizing Social Media: Listening

  As marketers grapple with how to make money from social media, they may be overlooking one simple tactic: listening to what people are saying about the brand on social networks, and reacting accordingly.

• Mobile

  JCPenney Unwraps New Mobile Initiatives for the Holidays

  JCPenney has unwrapped a number of new mobile initiatives, investing heavily in new technologies just in time for the holidays so customers can easily make purchases directly from their mobiles

• Mobile

  Global Ad Forecasts Call For Growth Led By China

  The numbers may differ by a tenth of a percentage or so, and the hard dollars may not line up, but the general trends are the same: Global marketing spending is going to jump in 2011, with Brazil, Russia, India and China (the

• Email

  Why Email Needs to Enter the Social Circle

  why are email campaigns so reluctant to enter the social circle? I realize that many retailers include social network buttons in their emails. But make it easier for me! Don’t take me to your corporate Facebook or Twitter page and leave me stranded.

• Eye on Holographics

  Holographic packaging can add shelf appeal and draw consumers’ attention. The latest advances in film coating and manufacturing technology have opened the door for even more innovative opportunities

• News Brief-American Family Insurance

  American Family Insurance yesterday kicked off the Jingle Dreams contest and tour. People create and upload videos on new video casting company, Audition Booth

• BBDO/Alcone Win Work for Arby’s

  Arby’s Restaurant Group, which relies heavily on in-store P-O-P to promote its products, has engaged a new agency to handle that work as well as social media, digital and advertising

• Nivea Facebook Contest Will Unite Couples in Times Square at New Year

  It may have escaped notice by the unromantic among us, But skincare brand Nivea has been owning the romantic aspects of New Year’s Eve in Times Square for two years now, last year going so far as to build a Kiss Platform

• Email

  Postholiday Email Campaigns to Consider

  If you market to consumers, you probably spent months formulating your Christmas season email strategy. But now that we