Day: November 4, 2010
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Agencies
Dole to Make First Appearance in Rose Parade
Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade
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Agencies
Soap.com Street Campaign Urges New Yorkers to “Schlep Less, Shop More”
New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world
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News Brief-The Today Show
The Today Show: is calling on viewers and others to produce videos using clips from the show for a chance to have the video run live on the popular NBC morning show. The 2-minute clips from the show include co-host Matt Lauer spitting out his coffee when weatherman Al Roker cracks a joke, a dance segment with all of the anchors and a clip of a monkey hopping across the heads of Hoda Kotb and Kathie Lee Gifford. As the name of the contest suggests, “Today’s Viral Video Contest,” the goal is to have the videos go viral.
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The Week in Review
Headlines from the industry.
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E-mail Marketing Takes Half of Marketers’ Time
E-mail marketing and company websites are the most used marketing channels, and e-mail marketing takes up nearly half of marketers’ time, according to a study from Lyris, an online marketing company.
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America Took Its Midterms. Did We Pass?
Whenever I hear the word “midterm”, I can’t help but associate it with the college exam schedule. You start a course, and then about halfway through it, you get a test. It’s an important test. Not quite…
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Half of Consumers Have Made Holiday Purchases, E-commerce Growth is Strong
According to Google ThinkHoliday, nearly half of consumers have already made holiday purchases as of Oct. 5, with half of consumers researching/shopping early to get ahead of the rush.
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Android is Booming and RIM is Dying, No Matter Who You Ask
According to various sources, Android smart phones are surging in the U.S., while RIM and its BlackBerry devices are falling down the rankings.
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New BlueGlass Product, CopyPress, Changes the Online Publishing Game
BlueGlass Interactive (www.blueglass.com), known as
one of the fastest growing online marketing agencies, is announcing the launch of their newest innovative marketing tool, CopyPress — platform for search optimization.
