America Took Its Midterms. Did We Pass?
Whenever I hear the word "midterm", I can't help but associate it with the college exam schedule. You start a course, and then about halfway through it, you get a test. It's an important test. Not quite...
The Rise of Call Verified
Throughout all of the ups and downs of 2009 and 2010, one piece of the performance marketing puzzle has kept chugging along, almost enjoying its under the radar status, co-reg. It's a world of...
Broker Roundtable: How Much Will Mailers Be Able to Take Advantage of Unchanged Postage Rates?
This week's question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?
