Month: March 2010
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NMTV Acquires Digital Clarity
NMTV, an online television and marketing firm, will acquire online marketing agency Digital Clarity.
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Barnes and Noble Names Lynch CEO
Barnes & Noble Inc. has named William Lynch chief executive officer.
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Agencies
Casual Male Jumps Back to Profitability
Casual Male Retail Group Inc. posted net income of $3.6 million for the fourth quarter, compared to a net loss of $108 million in the prior year.
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Mobile
Epsilon Taps Netsize for Mobile Services
Epsilon International has joined forces with Netsize, a mobile communications company, to provide opt-in mobile marketing services across Europe.
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PopSecret Offers Web “Movie Night” Utility
Movies and popcorn are as natural a combination as… well, movie theaters and sticky floors
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NCAA Coaches to Reveal Papa John’s Promo Code
Papa John’s is running a unique code promotion to raise funds for charity, but it won’t be as easy as finding the codes on pizza boxes
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Todd Dexter Named VP U.S. Creative for Carlson Marketing
Carlson Marketing has promoted Todd Dexter from vice president and group creative director to vice president, creative-U.S.
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News Brief—Discovery Communications
DISCOVERY COMMUNICATIONS: has entered into a licensing agreement with Horizon Group USA to develop Animal Planet-branded craft and activity kits
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Online Media Used by Nearly All Local Shoppers
According to a recent study conducted by BIA/Kelsey and ConStat, almost all Internet users in the U.S. use online media when researching local products and services.
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Marketers Adopting Most Social Media Tactics
According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.