Month: March 2010
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Tufts Builds Brand With Online Video, TV
Tufts Medical Center reintroduced itself to the Boston market in February with the launch of a TV campaign that drove prospects to a video heavy Web site designed to boost awareness for the healthcare facility.
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Why Mail Date Protection May Still Matter
Mail date protection is an industry standard. For decades mailers have used this term
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Digital
Adjusting to the Web-Influenced Buy Cycle
A recent study found that buyers have significantly reduced their reliance on traditional information sources such as printed catalogs, trade shows, and trade magazines, in favor of online resources.
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Media Horizons Launches New Rodale Database
Media Horizons Management has launched Rodale EnVision, a consumer database of former book buyers and subscribers to Rodale
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DMA Releases President/CEO Candidate Profile
As part of its search for a new president and CEO, the Direct Marketing Association has released an extensive laundry list of qualifications it is looking for in its ideal candidate. More, including The Constant Reader’s Take, follows.
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Agencies
Casual Male Will Focus DM On Active Customers
Not so fast, direct marketing service suppliers. While Casual Male Retail Group Inc. is increasing its marketing budget by $1.5 million, to $20.7 million, in its fiscal 2010 year, you won
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Agencies
Potter Teases Five-Day Postal Delivery Plan to Senate
The U.S. Postal Service would continue to accept and drop-shipped bulk mail as well as deliver and receive express mail seven days a week, despite its forthcoming plan to stop Saturday delivery. Testifying before the Senate Subcommittee on Financial Services and General Government last week, Potter gave an overview of what the USPS plans to propose later this month to the Postal Regulatory Commission.
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Agencies
PRC Expects Postal Five-Day Plan This Month
The Postal Regulatory Commission is expecting the U.S. Postal Service to submit a plan for eliminating Saturday delivery later this month.