Month: March 2010

• Agencies

  Refund on Callaway Drivers if Mickelson Takes the Masters

  There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that

• Agencies

  Athlete’s Foot Pumps Registrations with Nike Giveaway

  To build up its in-house mailing database, sports footwear retailer The Athlete’s Foot has launched a 10-day “Accessorize Your Spring” promotion

• Agencies

  A&P Will Let Shoppers Save Text Coupons to Loyalty Cards

  Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones

• Agencies

  BDA Forms B-to-B Division

  Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division

• Agencies

  P&I Postscript—National Gift Card Corp.

  NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients

• Agencies

  Phoenix Suns Scores With Ticket Promotions

  A good coach works out a strategy to lead her team to victory. The Phoenix Suns’ marketing department functions in much the same way, plotting out a game plan to get fans in seats throughout the basketball season.

• Email

  More Marketers Making It Difficult To Unsubscribe From E-mail: Study

  Should it really take three clicks to unsubscribe from a retailer

• Agencies

  Williams-Sonoma Gives Multi-Year Catalog Contract To R.R. Donnelley

  Williams-Sonoma, Inc. has awarded a multi-year catalog production and distribution contract to R.R. Donnelley & Sons Co.

• DonQ Rum in Deal with Universal to Expand in US

  DonQ’s, Puerto Rico’s leading rum, has gone Hollywood in a partnership to become the “official rum” of Universal Pictures. The brand plans to expand its presence in the U.S.

• Quiznos/Subway Settlement Poses Legal Threat to Future UGC Promos

  Quiznos and Subway recently settled their longstanding dispute involving the Quiznos vs. Subway TV Ad Challenge user generated content promotion and other advertising created by Quiznos for its Double Meat campaign