March 2010 - Page 19 of 22

Oscar Buzz:: ‘Avatar,’ Jeff Bridges, Sandra Bullock Lead the Way

If online buzz determined the Academy Awards, “Avatar” would have no trouble winning for Best Picture, according to Nielsen.

Small Businesses Dive into Social Media

Social media usage among small businesses has doubled from 12 percent last year to 24 percent this year, partly helped by the weak economy, according to Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.

Videos and Social Media to be Big in E-Mail Campaigns

According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.

Negative Value Leads

Couldn’t something that costs nothing have negative value? Could something free actually cost money? Given this audience, that last question should have had an asterisk. Performance…

Regulating Debt

Some say money is the root of all evil. Outside of love, directly and indirectly, money is probably one of the most written about topics. In our space, money isn’t necessarily the root of all evil…

Headlines from the Industry

A review of headlines from the industry.

Android Gains in Smartphone Ad Requests

According to recent figures released by AdMob, smartphones running on the Android operating system are accounting for a growing share of smartphone ad requests.

Agencies

PromoWorks and House Party Join to Offer Samples at Home

PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs

Agencies