Month: March 2010

• 2K Sports Hurls $1M “Perfect Game” Challenge

  As a promotion for the latest version of its new baseball videogame, 2K Sports has chosen quite a pitch

• Women Prefer Social Media to Talk about Products, Men Like Phones

  A vast majority of social media users who researched a product online went on to talk about it face to face with others

• Agencies

  Omnicom Group Creates Network of Retail Experts

  Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies

• Agencies

  Catalina Marketing Hires Google Exec for Digital

  Catalina Marketing, which offers precision marketing and shopper-driven media, has hired a former Google executive to handle its digital services

• News Briefs

  LOPEZ NEGRETE COMMUNICATIONS, INC.: a leading independent Hispanic owned and operated agencies, has established a CRM/DM business unit and hired veteran Kathleen Jones

• Agencies

  Tighter Credit, Slower Replenishment Takes Toll On Nautilus

  Nautilus Inc. generated $189.3 million in sales during 2009, a one-third drop from the $283.7 million it recorded in 2008.

• Agencies

  Saxon Mortgage Hires Stephen Staid as EVP Of CRM

  Saxon Mortgage Services, Inc. has named Stephen Staid executive VP of customer relationship management.

• Catalina Hires Google Exec To Lead Digital Business

  Catalina Marketing has expanded its digital media offerings, and has hired Chris Henger to lead its initiative.

• Roark Capital, Entrepreneur Partners Acquire Peachtree Business Products

  Roark Capital Group and Entrepreneur Partners have acquired Peachtree Business Products.

• Agencies

  Coldwater Creek Increases Marketing Spend In Fourth Quarter

  Coldwater Creek Inc. generated $318.4 million in fourth-quarter 2009 sales, compared with $283.2 million in fourth quarter 2008. Direct sales (including phone and Internet) were $97.3 million, up from $83.5 million in fourth quarter 2008. More, along with The Bean-Counter’s Take, follows.