Month: March 2010
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Chatty, Cautious Optimism Accompanies WPP Earnings
The hard news surrounding WPP plc and its group of advertising agencies is that its 2009 billings and profit were down from 2008’s level, while its revenue was flat. But commentary accompanying its financial results release was a step away from the typical drab-as-dishwater rhetoric.
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DMA’s Woolley Outlines Legislative Concerns
Start making phone calls, marketers: Congress and the Obama administration are mulling or implementing a number of new policies regarding regulatory oversight, and if these are left unchallenged the direct marketing community is not going to like the results.
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Agencies
Advice for CPGs Targeting Four Key Generations
The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups.
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Email
Three Vital Elements of E-mail to Test
Savvy e-mail marketers understand the importance not only of testing to increase performance but of choosing the right types of tests to run.
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Internet Brands Acquires Tjoos.com
Internet Brands Inc. has acquired Tjoos.com, an online coupon Web site.
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Agencies
Urban Outfitters Earnings Surge
Urban Outfitters Inc. reported earnings of $77.6 million for the fourth quarter, an increase over $40.5 million in the prior year.
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Agencies
Yankee Candle Posts $41 Million Net Income
The Yankee Candle Co. Inc. posted net income of $41.1 million for the fourth quarter 0 compared to a net loss of $398.9 million in the prior year.
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Alleged Credit Repair DMer Settles FTC Charges
A credit repair company that falsely claimed it would help boost consumers
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Mobile Scans, Real-Life Manhunt Build “Repo” Excitement
You can’t say Universal Pictures isn’t going for the buzz in ballyhooing its upcoming release “Repo Men”