Month: March 2010

• Weber Shandwick Hires Dantico As Digital Communications VP

  Alecia Dantico has been named VP in Weber Shandwick

• Agencies

  The Power of Charitable Member Engagement

  It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami

• Email

  Milwaukee Tool Discovers the Power in E-mail Video

  Video is hot, and e-mail is useful. Obviously it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn

• Crest Casting Call Searches for People Willing to See a Dentist

  Procter & Gamble brands Crest and Oral B are looking for six people in six of 14 U.S. cities recently identified as having citizens with the worst teeth to participate in a program to improve their oral health

• Agencies

  Advice for CPGs Targeting Four Key Generations: Nielsen

  The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups

• Mr Youth Hires Former Nokia Global Marketer for Chicago Agency

  Social marketing agency Mr. Youth has hired Ethelbert Williams as vice president of brand development at its newly opened Chicago agency

• Digital

  Plan for Tomorrow’s Search Engine Results Page Today

  The results pages of top engines like Google, Yahoo! and Bing look little like they did even just a few years ago. They continue to evolve and become more personalized.

• Take the Customer Experience Beyond Branding

  Let’s face it: consumers are jaded. Me-too products have proliferated, rapidly becoming commoditized in the process. Consumer trust has been repeatedly violated, often by long-standing companies. And in this economy, there are too many brands chasing too few dollars.

• Email

  Milwaukee Electric Tool Discovers the Power in E-mail Video

  Video is hot, and e-mail is useful. Obviously, it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn’t traditionally been a good medium for serving up video within the message.

• Valpak Rolls Out AR Codes in Martha Stewart Print Campaign

  Direct marketing company Valpak is sponsoring a contest to win a trip to see a taping of The Martha Stewart Show and, in what it says is an industry first, has built an augmented