Month: March 2010

• Digital

  AOL Search Vet To Lead People Search Database Firm

  Eric Ludwig has joined PeekYou as the company’s president and chief operating officer.

• Agencies

  Social Network Game Currency Rising As Desired Reward: Study

  Stow the S&H Green Stamps, grandpa: According to research from Offerpal Media, the newest desired reward points are in-game currency from online diversions such as Mafia Wars, Social City and Farmville.

• DMA Chooses The Buffkin Group For CEO Search

  The Direct Marketing Association has named The Buffkin Group to help with its search for a full-time president and CEO.

• Mobile Facebook and Twitter Booms, MySpace

  Social networking sites are being accessed more and more via mobile browsers, but not all the big dogs have loud barks. While Facebook and Twitter are thriving in the mobile realm, MySpace seems to be foundering.

• US Users Watched 32 Billion Videos in January

  According to comScore, 32.4 billion videos were watched by 173.4 million unique U.S. Internet viewers in January, with the usual suspects leading the way.

• E-Mail Marketers Focus on Recipients’ Interests, Behaviors

  Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.

• Online > Print in 2010

  Spending on online advertising and marketing will surpass print for the first time in 2010, according to Outsell Inc.

• Want to avoid sales tax on Affiliate programs? Work with non-taxable offers!

  What’s the number one concern among Affiliate Marketers? The news sites and forums have been buzzing with the issue of State’s taxing affiliate and online purchases for over a year now.

• For Better or for Worse?

  For as much as the performance marketing industry has changed over the past decade, some things have not changed all that much. We still use the pixel in order to track…

• 

  Facebook Freebie Crackdown Continues

  The accounts vary, but unlike years past where regardless of the prognosticator, the predictions looked dire, today when it comes to how much will Facebook make, the only question is how high…