Month: February 2010

• Giving on the Go

  Have you given a donation via your mobile device to benefit Haitian relief? YES 18% NO, but I’ve donated through other means 40% No, I haven’t made a

• Chieftains: Who is the Best Celebrity Pitchman (or Woman) and Why?

  QUESTION: WHO WOULD YOU SAY IS THE BEST-EVER CELEBRITY PITCHMAN (OR WOMAN), AND WHY? MATT JONES, VICE PRESIDENT, CREATIVE STRATEGY, JACK MORTON WORLDWIDE

• Late Night Brand Bungling

  IF YOU WANT TO SEE A GREAT EXAMPLE of how to completely ruin your brand positioning, turn your dial to NBC. Until the early 1990s, the Peacock Network

• Data & Analytics

  Become Invulnerable

  As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

• Fuzz Buzz

  The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message

• Agencies

  Tax Returns

  Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure

• Measure E-mail Marketing Performance Against Business Goals

  While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens and sometimes even conversions, one expert says most of

• Do You Groupon?

  If you haven’t discovered Groupon.com yet, check it out It’s a site that puts a new spin on coupons, offering a different discount each day specific to

• Agencies

  Leading Questions: Chief Marketer’s First Prospecting Survey

  It’s become an axiom for these cost-conscious times: It’s cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,

• Should You Wish Upon a Star?

  Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there’s a reason why athletes