Month: December 2009

• Agencies

  The Reward Cardholders’ Bill of Rights

  The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled

• Agencies

  Promotional Products Reach Efficiently, Don’t Annoy: Survey

  A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them

• Agencies

  P&I Postscripts

  THE ADVERTISING SPECIALITY INSTITUTE: has promoted Dan O’Halloran to executive vice president of distributor services. He had been senior vice president of distributor service

• Orchard Brands Gives Insert Media Management To Media Horizons

  Orchard Brands has given management of its insert media programs to Media Horizon Management

• UPS Launches BlackBerry Application

  Delivery service UPS has made a new BlackBerry application available for free download.

• Agencies

  Kessler Renamed to Postal BOG

  President Obama has appointed U.S. Postal Service Board of Governors member Alan C. Kessler to a second term

• Doug Mann Takes Over DM Operations At Vertis

  Doug Mann will lead a newly created Operations Center of Excellence at Vertis Communications.

• PROMO’s top stories of 2009

  Most popular articles of 2009 Here’s our list of the most read articles of 2009. Stay up-to-date with next year’s top stories by getting the Promo Xtra e-newsletter delivered to your email inbox. Subscribe to Promo Xtra today! #1: Kraft Pushes Recipes …

• QVC Engages Zimmering To Boost Social Media

  Multichannel retailer QVC has tapped Zimmering Advertising to enhance its interactive and social digital media activities.

• Agencies

  Groupe Aeroplan Acquires Carlson Marketing

  Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.