Topic

Month: December 2009

  • Agencies

    The State of Events

    Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

  • Mobile

    Codes About to Break

    Face it: If you use your mobile phone mostly for talking, you’re old Today’s phones are morphing into Swiss Army knives of communications capabilities,

  • The High Notes of 09: The CMmy Awards Honor the Best of the Year

    Forget about the Oscars or the Emmys. Here’s the CMmys our editors’ takes on what from 2009 marketers should emulate, celebrate or have a big old heapin’

  • Agencies

    Fun for the Faithful

    Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers

  • Agencies

    Frito Lay Develops Portfolio of Products for Women

    Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”

  • Rattled Chains of Command

    Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council. No one

  • FTC Puts Heat, Not Light on Blogger Marketing

    The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorsements

  • Agencies

    New Sweeps Rules in Puerto Rico

    Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents

  • STARBUCKS SKINNIES REWARDS CHOICES

    Almost exactly a year ago, I blogged that I didn’t think Starbucks’ then-new Gold loyalty program offered enough in the way of benefits beyond the basic

  • Surveys Help Toshiba Scan for Satisfaction

    Consumers waiting in line for their flu shots and the docs with the needles aren’t the only ones concerned about healthcare reform. B-to-B marketers have