Topic

Month: December 2009

  • Seeds to Sow

    Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace

  • Down the Track: What to Watch for on the 2010 Express

    See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and

  • Agencies

    Trigger Happy

    When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information

  • Straight Talk for E-mailers

    AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here’s a little marketing advice from me and everyone like me: Stop trying to

  • Agencies

    Street Smarts

    To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October

  • Testing Nonprofit Wish Lists

    THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign.

  • Agencies

    DMA Boardgames: The Aftermath of the Association’s Fall Follies

    DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE’S FIGHT IS OVER. He’s back on the board, along with two new members chosen at his recommendation.

  • Agencies

    Rough Times for Good Causes

    THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

  • Online Goes Mainstream

    To paraphrase Homer Simpson, interactive marketing is there anything it can’t do? Well, yes, and that’s why spending on U.S. digital marketing will make

  • Mobile

    On the Move

    “Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project